Have you thought about the question that the emerging of groundswell is by chance or destined?
How many people use social media?
The chart below shows us the number of users on different platforms. From the data, we know that Facebook ranks first with about 1971 million users. WhatsApp and Facebook messenger rank second with 1000 million users. There is a huge netizens base, which means it has a lot of opportunities on social media.
Based on the large users in the online world, how individuals or institutions can seize the opportunities on social media?
How much is the Internet of everything worth?
Let's look at some data, which shows us the huge opportunities on the social media.
It's no doubt that public benefit a lot from our online world. However, companies and brands have the feeling of threatened which come from the enormous power online. The appeared of online business is to satisfy our customers, and the online economics can drive groundswell to become stronger. Many companies regard the online world as their primary marketing. Each year, people pay trillions of money online, and various kinds of industries can benefit from it. According to the number shown above, we can know that many companies seize the business opportunities on social media to expand their customer base and broaden their network market business. As told in the book that "The Social Technographic Profile is a way to group people based on the groundswell activities in which they participate." Refer to the different characteristics or properties of each target, marketers can adjust their marketing strategies and come up with effective ways to attract and maintain their customers. That's one of the opportunities institutions can seize through groundswell.
How to seize your opportunities on social media?
The groundswell technologies have changed rapidly, which means our marketing strategies also needs to adapt to the change quickly. Unfortunately, this phenomenon causes some part of the people in society have groundswell approach-avoidance syndrome.
Therefore, the four-step planning process call POST provides people a useful guideline to make effective groundswell strategies. The four element of the method of POST is people, objectives, strategy and technology.
First, it is important to pay concentrate on people. It is necessary to understand what your customers are ready for and how they engage with each other online. Second, ensuring your objectives or goals of groundswell strategies. If you do not have a specific goal, you will easy to lose your direction during doing your marketing works. Third, groundswell strategy makers should forecast the changes in the future and how to deal with the potential threatens from those changes. Fourth, the most important one is to choose appropriate technologies to assist you to achieve your goals.
Seize the cooperation opportunities with business people on social media
Some people may doubt that is the strategy only use for our customers?
The answer is absolute NO. The groundswell strategy is also a link between business to business. Many people forget the fact that businesspeople are people as well. Therefore, during the process of making strategies, we can consider businesspeople as one group of our customers as well. It is because the groundswell strategies influence a lot and also connect to the company running performance, we need to listen to some constructive advice from others or gain useful experiences from others. When you are making a groundswell strategy, considering what things could go wrong in the future is a necessary step. Therefore, it's important that "Plan B" is always there when something goes wrong with your approach.
Therefore, the four-step planning process call POST provides people a useful guideline to make effective groundswell strategies. The four element of the method of POST is people, objectives, strategy and technology.
First, it is important to pay concentrate on people. It is necessary to understand what your customers are ready for and how they engage with each other online. Second, ensuring your objectives or goals of groundswell strategies. If you do not have a specific goal, you will easy to lose your direction during doing your marketing works. Third, groundswell strategy makers should forecast the changes in the future and how to deal with the potential threatens from those changes. Fourth, the most important one is to choose appropriate technologies to assist you to achieve your goals.
Seize the cooperation opportunities with business people on social media
Some people may doubt that is the strategy only use for our customers?
The answer is absolute NO. The groundswell strategy is also a link between business to business. Many people forget the fact that businesspeople are people as well. Therefore, during the process of making strategies, we can consider businesspeople as one group of our customers as well. It is because the groundswell strategies influence a lot and also connect to the company running performance, we need to listen to some constructive advice from others or gain useful experiences from others. When you are making a groundswell strategy, considering what things could go wrong in the future is a necessary step. Therefore, it's important that "Plan B" is always there when something goes wrong with your approach.
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