Emoji Marketing on Social Media

Emoji Marketing on 👥 Social Media 💬

Today 63% of social media is made up of images. And many companies find the opportunities of it.  Now, emoji become one of the biggest visual trends on the marketing of social media.

What is Emoji?

A Japanese company created a series of Emoji in the year of 1990. These small and digital icons are used billions of times by people to express their ideas or emotion in a funny and imagined way. With the increasing use of emoji by people, the company of Apple help to bring the emoji into IOS system. After that, digital language has become an irreversible trend on social media. People use emoji regularly to comment or post creative content on platforms like Instagram, Facebook or Twitter. 

Emoji language on social media.

I will you show you a captured picture of text and do you know what it exactly means? 

It's like most of us daily conversation with friends, used the emoji icon to express our ideas. During the communication process, the digital symbol interpreted in a right way is paramount. The video below will show you about the 10 Emoji you may have using wrong. 

Now, emoji become the second language on social media. The used of emoji is not limited to text messages anymore. People from the different group of ages can use emoji anytime and anywhere. According to Professor Vyv Evans of Bangor University, emoji is now the fastest growing language in the UK, evolving faster than ancient forms of communication with quicker adoption rates and speed of evolution.

How brands are using emoji?

Many companies know how important emoji play a significant role in the social media business. When you received a smile face emoji, the imagine of smile face will show on your mind. Find this unique function of emoji; many brands started to create their emoji.

Here are some examples which present us the fantastic ways marketers have incorporated emojis:

1. Taco Bell, which is one of the international restaurant brands. Taco Bell asked Unicode Consortium to add their main product, Taco, into the emoji.

 

2.  Before the president election of America, emoji showed up in the magazine of The New Yorker. 

3. PETA (People for the Ethical Treatment of Animals), as one of the Humane animal protection organizations which use emoji as their marketing strategy. They posted a video called Cruelty Beyond Words on YouTube, using emoji to tell people to pay attention to animal protection. 

4. Budweiser used the emoji of firework, flag, and beer to make up an American flag, which posted on the Twitter. And this post got 152025 retweets and 113507 favorites. Brands used emoji to do advertisements on Instagram, Facebook or Twitter can get feedback immediately. Unlike the original ways of advertising on social media, emoji advertising attracts younger generation and can save money on advertising.    

5. The Coca-Cola company is passing joy by Emoji expression, which they registered all Emoji face as websites. When consumers enter these URL on their mobile phone, it will automatically transfer to the Coca-Cola Puerto Rico's website. The manager of Coca-Cola Puerto Rico's told us that the customers of Coca-Cola like to access their official website on the mobile phone. Especially the younger generation of consumers, who seem emoji as their second language. Therefore, combining emoji with the official website can make a better connection between consumers and Coca-Cola company.

Conclusion: 

Now, emoji has become the second language on the social media. Increasing number of people like to use digital language to express their ideas and emotions. In the view of marketing, many international brands started to use emoji to do interaction with their customers. Also, many brands have created their emoji, which can present their product in a digital way. Emoji as a new kind of marketing strategy, it helps to strengthen the relationship between brands and the younger generation. However, how to use emoji in an appropriate way is also an essential problem that companies should figure out.