A: Yes!! I have participated in various music festivals. I quite enjoyed it!!
Q: So...which one would like to recommend for me?
A: Em..... Tomorrowland, Coachella, La Route du Rock, Bestival, Field Day......
So how about you? Are you interested in participating in music festivals? Which one do you like best or most?
Music festivals provide fantastic examples of creative social media use. They put emphasis on using social media to do some advertising and attract more attendees to join the music festivals. If they promote the same thing as last year, it will not be attractive enough for people to participate in. Therefore, the marketers of music festivals rack their brand to use social media to do some innovations.
Tomorrowland is Belgium's massive electronic dance festival, which used YouTube to attract almost 50 million viewers to watch their 2014 official aftermovie and gain about 250,000 likes on their video. When it compared to some biggest festivals in the world like Coachella, Sziget or EDC, Tomorrowland got 10 times more views than all of their clip combined. The success of the Tomorrowland clip is not only due to its amazing production but also understanding how a YouTube users think.
So how to let people gain the latest information about the music festivals?
Tomorrow land disseminates their information by using Twitter. They are not only sharing information with their followers but also answering questions on Twitter as soon as possible. But I think another music festival Coachella, which does a better job on properly monitor their Twitter feeds. For example, they shared logistical information.
It is so warm, isn't it? I have a bad memory, so I will feel touched if someone reminds me of some important things that I forgot. The post just like a message sent by my boyfriend. 😬
When you look at the music festival of Electric Dasiy Carnival, you will find they use Twitter in a unique way. In fact, it is more accurate to say how Electric Dasiy Carnival makes Twitter work for them. The marketers of Electric Dasiy Carnival uses a hashtag(#EDCHELP) to collect attendees' questions. Instead of emailing or calling, attendees can post questions online. Also, anyone who with the required knowledge can see the questions and reply the asker.
The way that attendees help attendees is good for those participants getting closer. It will give you a sense of belonging in the big Coachella family.
The Frech festival of La Route du Rock utilized the SocialWall because of the value of crowd participation on social media. SocialWall is used to display Facebook, Instagram, and Twitter posts on a big screen at your event. Attendees posted festival content to social media and an administrator select some posts and displays photos, videos or messages they like. In this way, attendees are not only gaining information from the host but also gaining useful messages from other attendees. If your post being shown on the big screen, I can make sure that you will feel thrilled at it.
If you have an interest in participating in music festivals, the link below will show you the 50 best music festivals in the world.
https://www.timeout.com/london/music/the-50-best-music-festivals-in-the-world
Hi Hao Wu,
回复删除It is absolutely true that social media has been playing an important role in our life. Music festivals are often for young people. Informing and spreading music festivals' messages through social media which help tap the groundswell is a clever choice.
Yes, it is the truth that many young people enjoy participating in music festivals. Music Festivals use social media to promote their campaign can attract more attendees, especially the young generation who spend a lot of time on social media.
删除I have been to the Saratoga Jazz festival, Newport Jazz festival, and Beantown Jazz festival. I don't think I have to any other types of festivals. I try and enjoy the music. These are more laid back festivals, and possibly older crowds. Most people actually just launch in their chairs rocking to the music. But I certainly notice younger attendees on their phones snapping pictures more than the older crowd. I could see that if your music festivals appeals to younger audiences, you best be utilizing SM to its full, i.e. socialwall - a great idea.
回复删除Thank you for sharing me some music festivals that you like! I have been to some music festivals in China but not in American. I think i would like to participate in a music festival here.
删除Hi Echo,
回复删除Beijing Strawberry Music Festival is the only music festival I've ever been to. I was so excited and I was so inspired by the hot atmosphere there. However, the dusty environment and unconnected signal were really annoying. Compared to the music festival in other countries, i think that Chinese music festivals are not good at using social media, or let us say, they don't want to use social media. Every year Strawberry uses social media only to sell tickets or "inform" the public that Strawberry is on its way. They don't have much strategies or advertising tactics to attract people's attention. So I really think Chinese music festival should learn how to take advantage of the social media strength.
Yes, it is the truth that the music festivals in China still not mature enough. I think that music festival is a new kind of entertainment for Chinese people. Even though the Strawberry Music Festival has attracted many people to participate in, there still has a large potential market for music festival in China.
回复删除Great post, Hao Wu! That's a great idea that the Electronic Daisy festival uses twitter to answer questions---that way, in comparison to responding via email which others wouldn't see, answering questions on twitter helps gain more public awareness. I haven't been to a music festival but would like to go to one some time.
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