＃Original 2＃The live streaming app Inke

Have you ever used the live streaming app? The old form of live streaming is what you can watch live through different forms of media. In this blog, I will introduce a new form of live streaming to you.

When we talk about live broadcasting, we mean live football broadcasting, Super Bowl broadcasting, basketball broadcasting, and so on. People watch the live broadcasting of sports games, concerts, and performances through mobile phones, computers or TVs as if they were there.

Maybe you have broadcasted one of those events, but have you ever thought about broadcasting yourself? 

Now, in China, the latest trend in live streaming is people broadcasting their own lives online. The live streaming app Inke in China enables users to earn money from their content. This unique monetization model of live streaming is different from what we knew before. Let me tell you some details of the amazing app, Inke.

Inke live streaming is like a video version of a selfie. The social live streaming on Inke offers users video chatrooms where strangers gather to watch and chat with a broadcaster. This is an interaction between  broadcasters and their viewers. Anyone can become a broadcaster to share his or her experiences. There is no limitation on being a broadcaster on Inke, which means no matter whether you are a superstar or a normal person, Inke offers a free platform for you to express yourself. Broadcasters can do the live streaming anytime and anywhere. For example, some broadcasters will do the live streaming when they are eating meals, driving to work, having classes, or just walking on the street. But why do people streaming their daily lives attract such a large audience to watch them?

The Inke app makes the interaction between broadcasters and audiences easy. When you tap into one chatroom, you can watch the live streaming of the broadcasters for a few minutes to evaluate whether you are interested in her or his life. If you find you like the broadcaster, you can send him or her public questions. The broadcasters will choose questions to answer. Also, viewers can send their favorite stream hosts digital gifts through in-app purchases to grab the broadcasters' attention. The hosts will receive 30 percent of the value of the gift. It is no surprise that some popular broadcasters can earn about 10,000 yuan ($14,530) each month.

                                                                  The digital gift

Therefore, the broadcasters need to have their own methods to attract viewers and keep viewers. Expanding their fan clubs and getting digital gifts from their followers requires that hosts stream high-quality content. Sometimes, broadcasters will sing for their viewers as a reward for sending gifts. Popular broadcasters will have millions of viewers to watch their live streaming at the same time. However, the hosts on Inke do not need to pre-plan much of their content. What they need to do is just open the app and engage with their audience. 

Do you think is too easy for broadcasters to get money from their followers on Inke?

Yes, it is!!!

Many brands see Inke as a tool for marketing and selling their products.  Brands use Inke to do live streaming of the launches of their new products and pay for popular broadcasters to introduce their products on Inke. This kind of advertising is more acceptable to viewers because people dislike watching formal advertisements on social media.  

What's more, many superstars become broadcasters. Due to the convenient characteristics of Inke, those celebrities use the app to interact with their fans. Fans can access the latest information about the stars and communicate with their heroes. 

We can see how successful Inke has been at gathering people together to share ideas on its platform. Unlike the original forms of live streaming, Inke puts emphasis on the extensive interaction between users and broadcasters. People tap into the chatroom because of the broadcasters, which means they expect to have interactions with the hosts but not with other users. People on Inke rarely build relationships with other users. One of the reasons why people enjoy using Inke is that no one exactly knows who you are in real life and no one can track your messages when you leave this platform. Audiences on Inke only need to offer a little information about themselves, which provides them with a sense of security in the online world.

After learning about Inke, do you have any interest in being a broadcaster or a user on this app?